To dramatize his innovative camera, Eastman decided to create a word that would be short, distinctive, and pronounceable in any language he was envisioning a worldwide market. He began with "K," the first letter of his mother's maiden name, and finally came up with "Kodak.
Eastman had made everyone a photographer. His Kodak flourished on the slogan, "You press the button—we do the rest. George Eastman continued to expand his business.
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At the same time the Brownie was introduced, E. That offer was rejected, but Eastman accumulated a dry-plate manufacturing company in St. Louis, a card-mount business in Chicago, and control of the principal photographic outlets in Boston, Chicago, Minneapolis, St. Paul, Milwaukee, and Sioux City. Eastman Kodak soon became the dominant manufacturer of cameras and George Eastman was known as the "Kodak King.
Chemists had found a way to coat a glass plate with light-sensitive chemicals that would not lose their sensitivity when dry. The dry plates could be used in a camera without any special chemical preparation on the spot by the photographer.
But the glass plates were still heavy, fragile, and hard to ship. From the Kodak Brownie to the advanced cameras and equipment of today, all have significantly contributed to photography over the course of the century and will continue to be developed into the next millennium.
Do you see any inventions or improvements that are poised and ready to take us into the future? What will people entering the year remember about the turn of this century? Note: The object pictured above is part of The Franklin Institute's protected collection of objects. All rights are reserved.
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The Greatest Technology Entrepreneur in U.S. History? George Eastman - Archbridge Institute
The Franklin Institute. Kodak Brownie Camera. The Kodak Brownie Camera. The Brownie's viewfinder and lens.
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